From Tree to Packaging: The Journey of Our Products Free from Industrial Intervention

In today’s world, dominated by large factories and complex formulations, the search for a product that inherently carries a promise of absolute purity has become rare. At “Ghar wa Zaytoona,” we don’t see our products as mere commodities; rather, they are a commitment to an authenticity that challenges time, and an absolute rejection of any industrial intervention that corrupts nature’s beauty.

We believe that the finest types of care are those that come directly from the tree to the packaging, without passing through any laboratories or chemicals that steal the true soul of the ingredients.

1. Seeds of Purity: Selecting the Core Ingredients

Our journey begins where purity starts: in the heart of sprawling fields. The solid foundation of our products is our commitment to sourcing two types of oils whose purity is unmatched:

1. Virgin Olive Oil: The Liquid Gold We select Virgin Olive Oil that is pressed using traditional methods, ensuring it retains its full benefits of vitamins and antioxidants. This oil is the moisturizing base that grants your skin and hair nourishment without clogging pores, and it is the component that makes up 70% to 90% of our soap products.
2. Natural Laurel Oil: The Scale of Authenticity We rely on the finest types of Natural Laurel Oil, which is extracted with extreme care. This oil, with its antiseptic and antibacterial properties, is the secret to the regenerative and therapeutic effect of our products. The strength of Authentic Laurel Soap lies in the concentration of this pure oil, which needs no industrial enhancers to perform its role.
3. Craftsmanship in Manufacturing: An Absolute Rejection of Automation

Our rejection of industrial intervention is not limited to ingredients but extends to the manufacturing process itself, which still relies on the traditional methods inherited over hundreds of years:

• Slow Cooking: The oils are boiled and cooked over a low flame for several days. This slow process, which takes time and effort, is what guarantees the oils react completely and naturally, without the need for chemical accelerators or excessive industrial heat.
• Natural Drying: After manual pouring and cutting, the soap bars are stacked in open, air-exposed towers, where they are left to dry and harden for many months. This air drying, known as “Aging,” is what gives the soap its distinctive golden colour and enhances its quality and hardness without the need for industrial solidifiers.

3. Beyond Soap: The “Chemical-Free” Pledge

The principle of purity extends to all Ghar wa Zaytoona products, including shampoo and liquid soap:

• Absence of the Blacklist: We are committed to offering chemical-free products, meaning they never contain parabens, sulphates (SLS/SLES), synthetic colours, or mineral oils. We believe these materials pose a risk to our customers’ health, so we exclude them absolutely.
• Alternative Natural Extracts: If a product requires a preservative, we resort to safe-to-use natural plant extracts, and only to a very limited extent. If we need a light lather, we rely on derivatives from vegetable oils instead of harsh sulphates.

4. The Packaging that Preserves the Legacy

When the product reaches you, whether it is an aged soap or a modern shampoo, it carries with it the promise of purity:

Do not let the phrase “Natural Care” be just a word, but a complete experience. We invite you to touch and feel the difference created by a product that grew in the arms of nature, was crafted by hands that respect its heritage, and reached you without losing any part of its essence.

Invest in chemical-free products, and enjoy the healthy beauty provided by the purity of laurel and olive oil. This is the legacy of “Ghar wa Zaytoona.”